Perhaps you already have a Klout account--or maybe you have only heard about Klout. In essence, Klout looks at your online social influence and gives you a score out of 100. Social networks include Facebook, Twitter, Google + and others. A score of 100 would be an influencial celebrity like Justin Bieber, and a 0 would be someone who does not use Facebook or Twitter.
But did you know that Klout rewards you for your social influence? Specifically Klout gives you great FREEBIES called Klout Perks! Some recent Perks for Canadians have been: FREE large bottles of Clean & Clear body wash, an entire set of Neutrogena Natural body products (with FREE water bottle included), a FREE Schick Hydro Shaver, a FREE full-sized Dove body wash...and much more!
I'll be straight with you: I don't care about the Klout score itself and what it says about me or my peers, but I do care about the FREEBIES. I do care that in November 2011 Klout gave away FREE HP Laptops to certain eligible Klout members. (No, I did not get the laptop perk.) And just as the word FREE implies, there is no cost to be a Klout member, no cost to receive a FREEBIE, and no shipping/delivery costs to pay.
Setting Up Your Klout Account Strategically: Firstly, you must create an account at www.klout.com Yes, it is open to CANADIANS too (always important). It is also open to the US and UK for perks. Next, link your most socially active accounts to Klout. So, if you are socially active on both Facebook and Twitter, do link both. However, if you are active on only one and the other is inactive, link only the active one. Otherwise, your Klout score will be dragged down by the inactive account.
Your Klout Score: What Score Earns Perks? After your Klout account has been set up, you will be given a Klout score from 0-100. A score of 40 and above is perfect in order to receive Perks, although some Perks are available to any Klout account holders (even ones with marginal scores). It seems like very good perks start at around the 50 Klout level, with phenomenal perks at the 55 Klout mark and higher. However, there have been Perks given out at every Klout level, so don't despair if your score is low.
Finding Perks, Catching Perks! Go to http://klout.com/#/perks to see the latest Perk offerings. Make sure that the Perk is open to Canada and your Perk score. Sometimes it is as simple as that to pluck a perk. Other times, Klout asks for you to have a certain Klout score AND a certain "topic" (for example: beauty). A "topic" is supposed to be your expertise in a certain area or areas. In addition, Klout may specify a certain "strength" in a topic (such as medium, high or strong).
How to Add "Topics" to Klout for Perks? Topics can be added by: yourself (costs you +5K), another Klout member (costs them +5K) or Klout may add a topic by itself if it notices you discussing a topic regularly (ie: fitness, music, technology).
Increasing Strength in Topics to Earn Klout Perks! Once you have the necessary Klout topic to earn a Perk, you simply must build the topic strength to match Klout's Perk requirements. Klout may do this automatically, or you may ask your Klout peers to vouch for you that you are knowledgeable in this area. Your Klout peer would then give you one +K in the necessary area. In this manner, you will watch your topic strength grow.
Giving +K to Peers so They Can Earn Perks Too! Yes, you can also give +K to your Klout peers so they can earn Perks too! You start off with +10K and earn +5K daily (when you login to Klout). +K is disposable like money, which can be spent on yourself (adding a topic for +5K) or spent on your peers (giving them +1K in a topic(s) and vouching for their expertise). You can never have more than +10K at one time. If your peer vouches for you in a topic, you receive an extra +1K too.
In sum, I think that the Klout Perks programme is a fabulous way to earn great FREE stuff! I ask you: if you are already online actively engaging your social networks, why not get PERKED for it!
If you like this article, why not +K me? www.klout.com/snymed
Coming Up: Raising Your Score on the New Klout!